CREATIVE CONCEPT: TO CONCEPTUALIZE AND REMIND SOUTH AFRICANS THAT WE WILL TRAVEL AGAIN. THERE IS SO MUCH BEAUTY IN OUR COUNTRY. REWIND. STOP LOOKING OUT AND LOOK IN. CHANGE THE STORY.
South African Tourism (SA Tourism) was a big winner at International Tourism Film Festival Africa (ITFFA) awards ceremony held in Cape Town last year in April.
The television commercial (TVC) “Because South Africa”, produced by the WWP Group, was up for various nominations in a host of categories.
The commercial was awarded a Silver award on the Destinations, region category, a Gold Award in the Tourism Destinations category, and lastly, it was distinguished with the GRAND PRIX AFRICA ITFFA 2021 for outstanding storytelling.
With vibrant images and a strong message, the film reinforces a feeling of unity and hope for a near future when people will be able to experience again all that South Africa has to offer.